Customers are the lifeblood of any company. Gaining new customers should be one of the top priorities of small businesses. Customer satisfaction is a reflection of how a customer feels about interacting with your brand. If you are consistent with giving a great quality experience to your audience, these customers will turn into loyal customers. Having consistency attracts more people to your brand which, in turn, gives you more potential to earn.
Businesses need money to survive. The best way to get money is to make sure that you have happy customers coming to you. Not only will you gain new customers, but you will also build up a loyal following. Compared to new customers, repeat customers tend to spend more and are more likely to try new products and services. Ideally, these customers leave your shop or business feeling happy, they tell their friends or family about it, they return to you, and you get more people coming from that word of mouth recommendation.
Why is Customer Satisfaction so important?
1. It is a leading indicator of customer loyalty.Rose Wheeler “Why Customer Satisfaction Is Essential for Your Small Business.” February 7, 2021
2. It increases customer retention and advocacy.
3. It maximizes customer lifetime value.
4. Customer satisfaction differentiates your brand.
Customer satisfaction is key to creating long-term relationships with your customers. Regularly communicating with your customers is just one way of maintaining and improving the relationship. The higher the satisfaction level that you have with a customer, the higher the sentimental value they perceive with your brand, even if there are other competitors that offer similar products or services to you.
Silicon Harbor Business Services is based in Mount Pleasant, SC. We provide solid, practical advice to small business owners and select individuals. We work with Quickbooks Online, Quickbooks Desktop and Quickbooks Enterprise.
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